What is Trivver Project?

What is Trivver Project?

Trivver's revolutionary technology allows ad agencies, networks and advertisers to create and run ad campaigns in extended reality environments. Trivver's ad exchange serves branded content to targeted audiences in extended reality environments, by seamlessly integrating 3D models of the brands, Branded Smart Objects.

Trivver’s revolutionary technology allows ad agencies, networks and advertisers to create and run ad campaigns in extended reality environments. Trivver’s ad exchange serves branded content to targeted audiences in extended reality environments, by seamlessly integrating 3D models of the brands, Branded Smart Objects.

How does The Trivver Platform work?

• Enables advertisers to create contextual, integrated XR ad campaigns. Trivver’s XR ads disseminate information such as offers, social media content and calls-toaction; and collect data about user engagement providing advertisers with unique insights into user interest and purchase intent.
• Provides advertisers with significant leverage – create one Branded Smart Object (BSO) and populate it to multiple XR environments and that BSO will dynamically adjust in shape, size, lighting and orientation to appear native within that environment.
• Creates the opportunity for publishers to efficiently monetize their XR content with advertising that is native and organic to the environment -- no more pop-ups or banners or interstitials -- ads that live within the context of their environments while providing the opportunity to increase the value of the content or property
• .Provides publishers with data about their users’ levels of engagement that can direct editorial or other changes to content to enhance user experience and enable PUBLISHERS to more effectively index their content on the Trivver XR Advertising Platform (XRAE).
• Aggregates an inventory of XR ads and environments on XRAE, including advertisers criteria and publishers specifications and matches buyers and sellers fulfilling ad campaigns for advertisers and enables monetization of content for publishers .
• Rewards consumers for their time, attention and data through an innovative system of token incentives.

Trivver XR Advertising Platform 

Currently the digital ad industry is facing mounting challenges including, clutter, ad fraud, device fragmentation and ad blocking software; and growing concerns from users about data security and consumer privacy.

Despite over $80 billion in global digital advertising spending this year6, an over-dependence on traditional display ads and a reliance on old technologies including cookies has created an environment with increasing consumer dissatisfaction and diminishing advertiser return-oninvestment.

There is considerable optimism that XR technology will create a growing platform to provide more organic opportunities to advertise to consumers without interfering with the user experience and at the same time use data collection and analysis to target those consumers in ways that deliver higher conversion.

Trivver believes that it has identified and developed technologies that could transform the digital ad industry and accelerate the adoption, commercialization and monetization of XR across devices and industries for all stakeholders in the ecosystem - including content publishers, advertisers, brands, agencies and consumers.

The Trivver XR Advertising Platform provides products and services that enable industry participants to access the rapidly growing XR market through advertising and digital product placement based on the Company’s patented Smart Object technology. The Company offers development tools to create and deliver native advertising directly into XR environments and provides a dynamic exchange to match buyers and sellers of XR ad inventory.

In addition to Trivver’s core XR advertising solutions, including a developer kit for creating XR ads and an exchange to buy and sell those ads, the Company has also developed specific strategies using their patented Smart Object technology to engage users and measure conversion.

Roadmap:

Future elements of the Trivver roadmap are based on current projections by the Company and may change or evolve based on market conditions.

Trivver Token Sales Detail:

Trivver Token (TRVR) is the currency of the Smart Object Economy - provided in the form of a bounty by Trivver to developers for creating Low Volume Generic Smart Objects (GSOs) for the Smart Object Catalog; and required as payment to Trivver by developers for the right to author High Volume GSOs. In return for authoring high volume GSOs developers earn royalties whenever revenues are generated by that Smart Object - from a publisher using the GSO to build XR content or by an advertiser using the GSO to create a Branded Smart Object (BSO) for use in an ad campaign.

Under the terms of the sale, 1 ETH is equivalent to 750 TRVR (1 TRVR ~ 0.00133 ETH)

Hard Cap: 30 million TRVR tokens are available for purchase of the finite supply of 60 million total TRVR.

All available TRVR will be issued during the distribution period, of which, 50 percent will be allocated to the public and 50 percent will be allocated to the reserve to be held by the company and used to stimulate growth in the Trivver XR advertising ecosystem by rewarding participants with TRVR.

All TRVR not distributed will be burned.

For more information:

Website: hhttps://www.trivver.com

Whitepaper: https://www.trivver.com/docs/Trivver_Whitepaper.pdf

Telegram: https://t.me/trivvertokensale

Twitter: https://twitter.com/TrivverInc

Facebook: https://www.facebook.com/TrivverInc/

Author: tinhkhuat

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